Both small and large Chinese studios have been investing in more robust experiences that can scale to console and PC. Play It's the latest in a series of Chinese games that have caught western attention, which Ahmad says is part of a deliberate attempt to crack new markets: "As the mobile games market matures in China, developers are looking to reach new players, both outside China and on new platforms. A Nintendo Switch version is currently in the works too, with a release date unannounced. The game is an open-world action-RPG with gachapon elements, and it has already proven to be quite the success on social media. "This is a huge achievement not just for a Chinese developed game, but for a new original IP too." Genshin Impact has been compared to The Legend of Zelda: Breath of the Wild due to its visual aesthetic and design. "The game had more than 20 million pre-registrations prior to launch, of which more than 5 million were from outside China", explains Ahmad. Speaking to IGN, Daniel Ahmad, Senior Analyst at Niko Partners, estimates that the game has grossed $50 million in its first week, with the majority of that revenue coming from China, Japan, and the US. Oct 5 - #AppAnnie's #mobile #statoftheday #GenshinImpact by saw 17 Million global downloadsin its first 4 days! #mobilegaming Follow us for your daily dose of the latest #mobilestats to follow #appstore rankings - App Annie OctoThat huge early uptake means that the game is already a top grossing mobile title in across Asia, and in the US. The free-to-play action-RPG arrived on PlayStation 4, PC, iOS and Android on September 28, and mobile analytics company App Annie posted the downloads milestone on Twitter on October 4.
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